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SEO Dictionary provides search engine optimization/marketing related info to SEO professionals all around the world.
Robots.txt
The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol is a protocol for web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.
Search History
Search history shows the list of search results pages a user gets while searching on a search engine.
Xenu’s Link Sleuth
Xenu’s Link Sleuth is a popular free software to check the broken links in a website.
Netscape
Netscape is a US based computer services company. Its browser Netscape was once the dominant browser on the web. However, it lost its share to Internet Explorer.
Nofollow
Nofollow is an HTML attribute that is often used by webmasters to tell search engines not to count the link as a vote or not to pass any trust to that site. A nofollow is intended to reduce the effectiveness of certain types of search engine spam
Organic Search Results
Organic search results are results or listings on search engine results pages that show up because of their relevance to the terms searched by a searcher. These are listings for which a marketer does not have to pay anything to the search engines. On the other hand, non-organic search results may include pay per click.
Affiliate Marketing
Affiliate Marketing is a marketing program in which a business pays one or more affiliates for each visitor or a customer brought by affiliates marketing efforts.
URL Forwarding
URL Forwarding or URL Redirection is a technique that forwards or redirects webpage visitors to another web page.
Web Server Logs
Almost all the server software and web analytics programs keep a log of all the searches made over a website. The logs help search engine marketers make necessary changes in their web copy for various pages of a site. They are also helpful in developing and refining PPC campaigns.
Word Count
The total number of words contained within a web page. The word counting is needed in many disciplines including advertising. Some search marketers usually emphasize that a web page should have at least 300 words for better rankings.
06 Jun 10 |