SEO Dictionary

Robots.txt

admin — Sun, 06 Jun 2010 03:31:24 +0000

The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol is a protocol for web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.

Search History

admin — Sun, 06 Jun 2010 02:49:12 +0000

Search history shows the list of search results pages a user gets while searching on a search engine.

Xenu’s Link Sleuth

admin — Sun, 06 Jun 2010 01:49:11 +0000

Xenu’s Link Sleuth is a popular free software to check the broken links in a website.

Netscape

admin — Sun, 06 Jun 2010 01:32:46 +0000

Netscape is a US based computer services company. Its browser Netscape was once the dominant browser on the web. However, it lost its share to Internet Explorer.

Nofollow

admin — Sun, 06 Jun 2010 00:54:56 +0000

Nofollow is an HTML attribute that is often used by webmasters to tell search engines not to count the link as a vote or not to pass any trust to that site. A nofollow is intended to reduce the effectiveness of certain types of search engine spam

Organic Search Results

admin — Sun, 06 Jun 2010 00:48:16 +0000

Organic search results are results or listings on search engine results pages that show up because of their relevance to the terms searched by a searcher. These are listings for which a marketer does not have to pay anything to the search engines. On the other hand, non-organic search results may include pay per click.

Affiliate Marketing

admin — Sat, 05 Jun 2010 23:37:51 +0000

Affiliate Marketing is a marketing program in which a business pays one or more affiliates for each visitor or a customer brought by affiliates marketing efforts.

URL Forwarding

admin — Sat, 05 Jun 2010 23:28:35 +0000

URL Forwarding or URL Redirection is a technique that forwards or redirects webpage visitors to another web page.

Web Server Logs

admin — Sat, 05 Jun 2010 23:09:34 +0000

Almost all the server software and web analytics programs keep a log of all the searches made over a website. The logs help search engine marketers make necessary changes in their web copy for various pages of a site. They are also helpful in developing and refining PPC campaigns.

Word Count

admin — Sat, 05 Jun 2010 22:45:36 +0000

The total number of words contained within a web page. The word counting is needed in many disciplines including advertising. Some search marketers usually emphasize that a web page should have at least 300 words for better rankings.