Automated Bid Management Software is used by Pay per click search engines. To help large advertisers cope with the increasing
sophistication and complexity of these offerings some search engines
and third party software developers have created software which makes
it easier to control your ad spend. Some of the more advanced tools can
integrate with your analytics program and help you focus on
conversion, ROI, and earnings elasticity instead of just looking at cost per click.
If you want to program internal bid management software you can get a developer token to use the Google Adwords. A few popular bid management tools are
- Atlas One Point (formerly known as GoToast)
- BidRank
- Keyword Max