SEO Dictionary

Ask Jeeves (a search engine).

Techniques for Accessibility and Evaluation and Repair Tools.

- (Asymmetric Digital Subscriber Line) A DSL line where the upload speed is different from the download speed. Usually the download speed is much greater.

(Advanced Digital Network) – Usually refers to a 56Kbps leased-line.

Adobe Photoshop — A leading paint program from Adobe Systems, Inc. For many years, Photoshop has been the model against which other paint programs are compared. Initially, it ran only on Macintosh systems, which was a strong selling point for Macs, especially among graphic artists. Today, Photoshop runs on both Macs and Windows PCs.

How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar, you can view the PR of any site you visit.

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma. This is partly due to the fact that it’s such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English…

A web page that has been penalised by a search engine for using unethical SEO tactics.

It’s low quality traffic that isn’t targeted traffic bringing certain visitors using your favorite keywords. It’s usually generated by misleading advertising, spam and other types of online marketing methods.

Search engines don’t like the repeated requests to their databases, specially when it occurs for a long time. They suspect that such requests could originate from some software program, not human searchers. Search engines don’t like the softwares imitating this behavior. The reason is because when humans perform browsing, they visit the search engine’s home page first, perform a search, pause between searches they do, request pages at the URLs provided as search results, etc. Of course, some softwares are built in a way that emulate human-conducted browsers’ activities. This action is called browser emulation.

A unique visitor who views a site/blog more than once over a specific period of time.